If you follow me on instagram you probably saw the gobs of grams I posted while on shoot. Styling this women’s lookbook was on the tippy top of my favorites list. This book was created by a small group of creatives in Columbia’s apparel department. The mission was to take a peek into the minds and closets of our Outdoor It Girl. What motivates her and inspires her. A glimpse into her personal style, adventurous attitude and how she puts it all together to pull it off. Finding out what’s in her bag, her favorite place and what she feels when in the outdoors. All of these questions helped build a story around “What Is Feminine”. Here are just a few of the pages from the lookbook but all are inspiring. Fun projects like these are why I love my job.
